Our Healthcare Brands: Software, CRM and AI

Softomi has developed marketplace software since 2013. Our work involves connecting people, information and business processes through digital platforms. Product catalogues, integrations, account management and administrative workflows all depend on software that can turn activity into information a team can understand and act on.

We also apply this experience to our group's healthcare information websites. The audiences and responsibilities are different, but clear content, organised enquiries and dependable communication remain central design priorities. This page introduces the healthcare brands in our group and explains the technology principles behind our involvement.

Bringing software experience into healthcare information

Our healthcare portfolio began with Just Clinic Istanbul, which covers a broad range of treatment subjects. The group also includes focused websites for breast surgery, hair restoration, rhinoplasty and facial aesthetics, and abdominal surgery and body contouring. Together, these projects apply our experience in digital publishing and business workflows to different areas of patient research.

A person reading about a procedure may later ask a question, submit additional information or request clarification about a written proposal. Software can help connect these stages. The objective is to make the enquiry easier for the responsible team to follow, with clear information about its source, subject and current status.

CRM that gives an enquiry useful context

A customer relationship management system, or CRM, is most useful when it reflects the work people actually need to do. For a healthcare information project, that can include recording the website and procedure behind an enquiry, the person's preferred language, their permission to share information and the next administrative action.

Consider a visitor who asks about a breast procedure, later completes a form and then sends a question about a quotation. Those interactions should remain understandable as one enquiry. Clear records can help a team avoid asking for the same information repeatedly and see which questions still need a response. These are practical workflow goals that guide our approach to the supporting software.

AI-supported communication with a clear purpose

Multilingual communication is another important part of the design. AI-assisted text and voice tools can support routine enquiry handling, help organise messages and make administrative information easier to follow across languages. The value depends on how well the system handles the actual conversation, including its ability to pass questions to a person when needed.

We approach AI as support for communication and administrative work. A treatment recommendation or an individual clinical question belongs with the relevant healthcare professional. Keeping those responsibilities clear helps define which tasks can be automated, what information the system should request and when a conversation needs direct follow-up.

Connecting marketing with useful follow-up

Advertising activity is easier to assess when it connects to the subsequent enquiry record. A click alone does not explain whether someone received an answer or whether the original page addressed their question. Linking campaign information with administrative progress can give a team a clearer view of the work generated by its marketing.

AI-assisted analysis can help group recurring questions, summarise campaign observations and prepare suggestions for a team's review. For administrative follow-up with hospitals and clinics, the record should also show what was shared with permission, which response is awaited and who owns the next action. These are concrete uses for connected software without confusing an administrative status with a clinical decision.

Our approach combines these considerations: useful content, structured CRM records, multilingual communication and AI-supported administration. Each healthcare brand has its own subject focus, while the software work addresses the common challenge of keeping information organised as an enquiry develops.

The healthcare brands in our group

The five websites below belong to our group's healthcare portfolio. Their descriptions explain the areas they cover and why a separate website can be useful for that audience. They are related brands with shared ownership, each presented here through its particular content focus.

Just Clinic Istanbul

Just Clinic Istanbul is the broadest healthcare information website in the portfolio. It covers aesthetic surgery, hair restoration, dentistry, weight management, eye procedures, urology and other treatment subjects. Readers can move between procedure explanations, price guides, package descriptions, research and provider comparison resources.

From a software perspective, this breadth creates a clear organisational task: helping a visitor find the right subject and preserving that context when they make an enquiry. A request about a dental procedure should reach the next administrative stage with that subject identifiable. The website illustrates how content structure and enquiry handling can support each other within a broad information platform.

Breast Augmentation in Turkey

Breast Augmentation in Turkey provides a dedicated setting for research into breast augmentation, lifting, reduction and implant-related procedures. Its focused coverage brings together terminology, procedure guides, prices, packages and research relevant to the breast area.

For our digital approach, the value of this focus is clarity. A person researching a lift may have a different question from someone exploring an implant revision. Content organisation and enquiry categories can preserve those distinctions. The website shows how a dedicated subject area can make both the reader's next step and the team's understanding of the initial request more specific.

Hair Transplant Cost Turkey

Hair Transplant Cost Turkey concentrates on hair restoration topics, including FUE, DHI, female hair transplantation, and beard and eyebrow restoration. Its price and package content sits alongside explanations of the terminology and questions involved in researching a procedure.

This project highlights the importance of context in communication. A question about graft terminology, for example, differs from a request to clarify the items in a package. Organised content helps the reader find the relevant information, while a clear enquiry record can help preserve the original question when a person or healthcare partner follows up.

Rhinoplasty Price Turkey

Rhinoplasty Price Turkey covers nose surgery and related facial aesthetic subjects. Its content includes primary and revision rhinoplasty, procedure descriptions, price guides and research, alongside topics such as eyelid, facelift, neck, chin and ear surgery.

Within the portfolio, this website demonstrates the role of clear categories in a subject with overlapping terminology. Navigation should help readers understand which page addresses their question. Supporting systems should retain the procedure they selected and the information they supplied, making it easier to continue an administrative conversation without losing its original context.

Tummy Tuck Turkey

Tummy Tuck Turkey focuses on abdominal surgery and body contouring, including tummy tuck procedures, liposuction, mommy makeover topics, buttock procedures and other body areas. Readers can explore procedure explanations, prices, packages and research within that subject.

Combination procedure enquiries illustrate a useful software challenge: keeping the person's original question and each requested component clear. A structured enquiry can record those interests without interpreting them as a confirmed treatment plan. This reflects the wider purpose of our healthcare technology work: supporting understandable communication and organised follow-up while preserving the responsibilities of the people who make the relevant decisions.